The Juventus Football Club has adopted a code of conduct to share with all members of the Juventus Community.
Juventus is one of the most prestigious Football Clubs in Italy, well known both nationally and internationally.
The primary and most important aim of the Club is to fulfil its fans’ best expectations in terms of sport performance. This goal must be reached by promoting ethics in sports and reconciling the economical and professional dimension of modern football with its ethic and social values. This should be achieved by maintaining a style and behaviour appropriate to Juventus’ heritage and respecting its own supporters and, in general, all sports fans.
This Code outlines the Club's level of expectations towards its Members and defines their role as spokesmen of Juventus' values.
All Members have to respect this Code. All Members commit themselves to consider this Code as a benchmark for football team supportership.
Members, as part of this programme, fully accept this Code. They will therefore behave in accordance with the principles of this Code.
Juventus and its Members are against social discrimination, racism, xenophobia, and violence. Juventus, through the behaviour of its Members, promotes a fair and responsible supportership.
Juventus is aware of the social importance of sport and football.
Juventus endorses the values of sport (equal opportunities, fair play, socializing) through which it encourages and promotes initiatives for training and social integration within the educational role of football.
In regard to both these values and the role in social integration that sport activities hold, Juventus will encourage all Members to promote initiatives with the aim to draw people of all ages closer to football and involve them in an enjoyable and entertaining moment.